Your China Team
About Us
From Strategy to Execution in China
From boardroom strategy to store shelf in Shanghai — we execute it all.
DragoneC is the growth execution partner for FMCG brands entering and scaling in China. We bridge the gap between strategy and reality, guiding brands from legal setup and logistics to e-commerce launches, influencer marketing, and distribution.
We Execute, Not Just Advise
With over 15 years of hands-on experience across both markets, we go beyond planning. Acting in interim or embedded roles, we manage local teams, partners, and workflows — ensuring your go-to-market strategy becomes execution, not just a PowerPoint.
From legal setup, logistics, and e-commerce launches to influencer marketing and retail distribution, DragoneC delivers full-spectrum, on-the-ground support.
What Sets Us Apart
- Cross-border market test live in under 60 days
- Full-spectrum support: legal, logistics, e-commerce, and offline trade
- Local execution team in Shanghai + European time zone coverage
- Embedded leadership: we act as your local team until you’re ready to build your own
Outsource to Insource
For companies exploring a new market, we provide the option to operate directly through our local team — allowing you to test, learn, and scale in China (or Germany) before establishing your own entity.
Our work starts with understanding your brand, goals, and challenges. We then design and implement tailored strategies that fit the local market — helping you get where it matters most: onto shelves, into carts, and into the minds of consumers.
We don’t just open doors in China — we walk through them with you.
How we work
In China
We conduct a holistic competitor and market analysis and develop an individual market entry strategy incl. product assortment and price recommendations. We develop an ROI-based online and offline marketing concept and implement the respective KPI and tracking tools. We provide access to our China network and all resources of the Dragon organisation on the ground in China. We build an omnichannel network of retailers and distributors for you and accompany you during all negotiations with your future external partners.
We conduct continuous business development and trend scouting on site.
We find and train your team in China, integrate the new colleagues into your organisation and hand over a fully established China business.
In Germany
We offer sales consulting and interim management in your home market.
We equip you with our knowledge and experience and accompany you during the operational implementation on site.
We optimise your sales organisation, bring more efficiency into your business and train your employees to ensure that what we build together with you lives on.
Our Team
Fabian Schneider
Founder and Managing Partner
Expert for sales and marketing in China
15 years of international project experience
Sales Management: development and optimisation of eCommerce and stationary trade
Marketing and Branding: client and agency experience in media buying, digital, social, PR and events
CRM: data segmentation and optimisation of eCommerce customer service
Logistics: set-up and optimisation of 3PL service providers
Regulatory: product registration and process management
Philip Simon
Founder and Partner
Expert for HR and company formation in China
15 years of international project experience
Market Entry and Expansion: market analysis and go-to-market strategy
Company establishment: HK Ltd. and China WOFE
M&A: set-up of Hong Kong and China joint ventures and partner auditing (incl. due diligence)
Consulting: Best practice experience with Porsche Consulting, Boston Consulting Group & Korn Ferry
Human Resources: organisational development, executive search, training and coaching
Franziska Schneider
Managing Director
Expert for Sales and HR in Germany
15 years of project experience in Europe
Sales Management: development, retail expansion and optimisation
Marketing: client and agency experience in media buying, digital, social, PR and events as well as cooperations
Human Resources: human resources management, leadership, recruiting, training and coaching
Ann-Kristin Knörr
Associate Consultant
IT Expert and Project Manager in Germany and China
4 years project experience China & 4 years project in Germany
Project & Portfolio Management: projects focus on sales, marketing, finance and human resources
IT & Process Management: focus on process analysis, process development and digitalisation
Portfolio Management & Reporting: centralisation and coordination of IT requirements
Human Resources: headhunting, training and coaching
