Your China Team
About Us
With over 15 years of hands-on experience in both markets, we support international FMCG brands in building and scaling their presence — from market entry and entity setup to retail distribution, eCommerce, team development, and HR.
Beyond planning, we take responsibility for implementation. Acting in interim or embedded roles, we manage local teams, partners, and workflows to ensure your go-to-market strategy becomes reality.
For companies exploring a new market, we also offer the option to operate through our local team — allowing brands to test and scale in China or Germany without the immediate need to establish their own subsidiary.
Our work starts with a clear understanding of your brand and business objectives. We then design and implement tailored strategies that reflect the local market — enabling international brands to operate locally with confidence, and to get where it matters: onto shelves, into carts, and into the minds of local consumers.
We call this process:
"Outsource to Insource"
How we work
In China
We conduct a holistic competitor and market analysis and develop an individual market entry strategy incl. product assortment and price recommendations. We develop an ROI-based online and offline marketing concept and implement the respective KPI and tracking tools. We provide access to our China network and all resources of the Dragon organisation on the ground in China. We build an omnichannel network of retailers and distributors for you and accompany you during all negotiations with your future external partners.
We conduct continuous business development and trend scouting on site.
We find and train your team in China, integrate the new colleagues into your organisation and hand over a fully established China business.
In Germany
We offer sales consulting and interim management in your home market.
We equip you with our knowledge and experience and accompany you during the operational implementation on site.
We optimise your sales organisation, bring more efficiency into your business and train your employees to ensure that what we build together with you lives on.
Our Team
Fabian Schneider
Founder and Managing Partner
Expert for sales and marketing in China
15 years of international project experience
Sales Management: development and optimisation of eCommerce and stationary trade
Marketing and Branding: client and agency experience in media buying, digital, social, PR and events
CRM: data segmentation and optimisation of eCommerce customer service
Logistics: set-up and optimisation of 3PL service providers
Regulatory: product registration and process management
Philip Simon
Founder and Partner
Expert for HR and company formation in China
15 years of international project experience
Market Entry and Expansion: market analysis and go-to-market strategy
Company establishment: HK Ltd. and China WOFE
M&A: set-up of Hong Kong and China joint ventures and partner auditing (incl. due diligence)
Consulting: Best practice experience with Porsche Consulting, Boston Consulting Group & Korn Ferry
Human Resources: organisational development, executive search, training and coaching
Franziska Schneider
Managing Director
Expert for Sales and HR in Germany
15 years of project experience in Europe
Sales Management: development, retail expansion and optimisation
Marketing: client and agency experience in media buying, digital, social, PR and events as well as cooperations
Human Resources: human resources management, leadership, recruiting, training and coaching
Ann-Kristin Knörr
Associate Consultant
IT Expert and Project Manager in Germany and China
4 years project experience China & 4 years project in Germany
Project & Portfolio Management: projects focus on sales, marketing, finance and human resources
IT & Process Management: focus on process analysis, process development and digitalisation
Portfolio Management & Reporting: centralisation and coordination of IT requirements
Human Resources: headhunting, training and coaching
