About Decades

Our partner, Decades, has successfully established numerous international brands in the Chinese e-commerce market. The boutique e-commerce company was founded in 2016 and covers all relevant platforms in China. Decades stands out for its extraordinary flexibility and transparency. Whether a classic distribution model or a complete licensing partnership for Tmall and Douyin (TP/DP) is desired, whether the focus is on crossborder or general trade – Decades is "open for business." Our partner has comprehensive expertise in both the B2C and B2B sectors, offering diverse collaboration opportunities. With locations in Shanghai and Hong Kong, the experienced and dynamic team is always ready to cater to individual customer needs.

Services in Detail

  • Establishment and management of e-commerce platforms and brand flagship stores
  • Coverage of all relevant platforms (e.g., Tmall, JD, Douyin, Pinduoduo, Wechat, and Redbook)
  • General trade e-commerce and crossborder e-commerce
  • Distribution models and TP/DP services
  • B2B sales to Alibaba and JD
  • In-house customer service team
  • Data analysis and reporting

Decades in Numbers


Ken Liu

Founder and General Manager

  • 12 years of experience in General Trade and

Crossborder E-Commerce in the fields of cosmetics, food, dietary supplements, and electronics

  • Covers all relevant platforms

(e.g., Alibaba, Tencent, Bytedance, Redbook, etc.)

  • Longterm business relationships with platform


Joan Hu

Project Manager

  • Study of mathematics in York, England

  • 5 years of project management expertise in

General Trade and Crossborder E-Commerce